Content WritingClaude / ChatGPT

Press Release Writer

Generate a professional, journalist-ready press release for product launches, company news, partnerships, and milestones.

The Prompt

Write a professional press release.

Company name: [name]
News type: [product launch / funding / partnership / milestone / award / event]
Headline news: [one sentence describing the announcement]
Date and city: [release date, city of headquarters]
Key facts: [3–5 bullet points of the most important facts]
Quote 1 (CEO/Founder): [name, title — describe what they should say about the news]
Quote 2 (Partner/Customer): [name, title, company — if applicable]
Company background: [2 sentences about the company]
Target media: [tech press / business media / trade publications / local news]

Write the press release in AP style:

HEADLINE: [Active voice, present tense, most newsworthy angle, under 100 characters]

SUBHEADLINE: [One sentence expanding the headline]

[CITY, Date] — Lead paragraph (most important information: who, what, when, where, why — 40–60 words)

Second paragraph (context and significance — why this matters now)

Third paragraph (quote 1 with attribution)

Fourth paragraph (details, additional context, how it works)

Fifth paragraph (quote 2 with attribution — if applicable)

Sixth paragraph (about the company — boilerplate)

Contact information block

### (end marker)

Make the lead paragraph irresistible to a journalist — lead with the news, not the company.

Tips for Best Results

  • Send to journalists individually with a personalized pitch note, not mass blast
  • Include high-resolution images and a media kit link in the email

Tags

press releasePRmedia relationspublic relationsjournalism

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